Boomtown for dance studios
Your studio, booming with dancers.
A website that’s alive — turning ads into trial classes and trial classes into recital nights, while you’re in the studio.
Built for
dance studios, ballet schools, hip hop studios, jazz & contemporary, tap studios, acro studios, competition studios, preschool dance, ballroom studios, Latin dance studios, salsa schools, musical theatre schools, performing arts centers, adult dance classes, K-pop dance, Irish dance schools, Bollywood dance, pole & aerial studios, lyrical studios, breaking classes, cheer & dance, wedding dance lessons, swing dance schools, folk dance schools
20-minute call · We set it all up · 14 days free
Your studio · Pointe & Plié Dance · Studio Relevé · Rhythm House · Center Stage Dance · Tiny Toes Ballet · Downtown Hip Hop · Pirouette Academy · Encore Performing Arts · Leap Dance Co. · Salsa Social · First Position Ballet · The Dance Loft · Spotlight Studios · Brightside Tap · Starlight Dance Academy · Groove Lab · Harmony School of Dance · Arabesque Studio · Main Street Dance
- Fall registration · 2 dancers $198/mo
- Ballet · twice a week $120/mo
- Competition team $285/mo
- Recital costume $85
- Tiny Toes · ages 3–5 $75/mo
- Hip hop · teens $89/mo
- Private lesson $70
- Summer intensive $450
- Adult tap $65/mo
- Wedding dance · 3 lessons $300
- Birthday dance party $275
- Family plan · 3 dancers $310/mo
Free trial class · Old trial leads · Past dancers · Siblings · Referrals · Facebook ads · Instagram · Google search · Summer camps · Birthday parties · Text messages · YouTube · Email campaigns · Lead ads · Your blog · Website forms · Private lessons · Adult classes
The problem
A website on its own is dead.
It sits there. It doesn’t fill your trial classes, doesn’t answer parents, doesn’t follow up. The family registers at the studio down the road that does.
Just a website
- Schedule from last season
- Nobody finds it
- Registration questions stuck in your inbox
A Boomtown website
- Trial booked Tiny Toes · Sat 9:30
- Registered Family plan · $310/mo
- Paid Recital costume · $85
- Checked in Emma · Ballet 1
- Registered Competition team · $285/mo
- Promoted Ava → Ballet 2
- Paid Summer intensive · $450
- Posted Recital rehearsal on Instagram
Every dancer, from everywhere
Other software takes registrations. We fill your classes.
Ads are only one pipe. Boomtown catches dancers from all of them — starting with the ones already in your inbox: old trials, past dancers and the siblings of everyone on your roster.
Your website
Dancers you’re leaving on the table
Old trial leads
Every family who tried a class and never registered, invited back — set up once by our team.
Past dancers
Everyone who didn’t come back this season, one email away from registering again.
Siblings
Parents add a second dancer in the portal and book their first class.
Failed payments
Every failed tuition card first on your list, with the reason — before it becomes a dropout.
Full classes, no gaps
A late cancel hands the spot to the first dancer on the waitlist.
Every parent text, answered
Parent texts in one inbox, on your studio’s number.
New dancers who find you
Google search
Fast pages built to be found, sitemap and previews done for you.
Instagram & Facebook
Rehearsal clips and recital moments posted for you, written for each.
YouTube
Choreography and recital videos titled, described and posted.
A blog that writes itself
Your AI drafts posts about your studio. You approve.
Ads to your trial class
Facebook and Instagram ads that land on your free trial class.
Lead ads & forms
Every inquiry lands as a contact. No copy-paste.
Soon: Google Business Profile
Updates and a fresh profile, from the same place.
Soon: AI answers
Show up when parents ask an AI assistant for a dance studio.
How it works
From “does she need ballet shoes?” to recital night.
Tiny Toes ballet · Emma, age 4
Found
Found on Facebook
Her dad sees your ad and taps through to your free trial class.
Trial
Trial booked
He picks Saturday 9:30 for Emma. No phone tag.
Showed
Checked in
Emma is on the roster — her allergy note with her — and checked in at the desk.
Registered
Registered
Dad picks the plan in the family portal. Tuition on autopay from then on.
Weekly
Every Saturday
The family sees the schedule, books and cancels from their phone.
Recital
Recital ready
The costume fee paid online, and every family emailed the rehearsal schedule.
Next level
Ready for Ballet 2
Her progress says so — and you decide.
Siblings
Her sister starts
Dad adds her in the portal and books her first class.
Your front desk, on autopilot
Say it. It’s done.
- “Who’s in Saturday’s Tiny Toes?” The roster, with allergy notes.
- “Check Emma in.” Checked in, and counted toward her next level.
- “Email every family the recital schedule.” One campaign, sent to all of them.
- “Who hasn’t been to class in two weeks?” Every one of them, with their last class.
- “Show me every failed payment.” Failed cards first, with the reason.
- “Post the recital rehearsal to Instagram.” Written, posted — and on Facebook too.
Want more? Turn it up.
Ads that can’t run away with your money.
Run Facebook and Instagram ads straight to your free trial class. You set the monthly cap — the AI can’t cross it — and every trial lands on your roster.
Your cap: $1,000 a month
Done for you
We build it. You teach.
Book a 20-minute call
Tell us your classes, your tuition and what’s not working.
We set it all up
Your website, class schedule, levels, tuition plans, trial class and channels — configured by our team.
Classes start filling
You approve, we launch. Run it all from your phone.
No tech skills needed. Just fuller classes.
Book my free call
Built for your studio
Which one are you?
Ballet
Every level, on record.
Levels as your own ladder, every class counted toward the next, and progress parents can follow in the portal.
- Levels with readiness
- Attendance toward the next level
- Progress parents can see
Hip hop
Full classes, every season.
Ads to your free trial class, teens booked straight onto the roster, and tuition that bills itself.
- Ads to your trial class
- Trials on the roster
- Tuition on autopay
Jazz & contemporary
Two classes a week, one bill.
Plans by classes a week, the classes each plan lets in, and one family account for every dancer.
- Plans by classes a week
- Plans that decide who books what
- One account per family
Tap & musical theatre
Showtime, organized.
Rehearsals on the schedule by term, show fees paid online, and every family emailed at once.
- Rehearsals by term
- Show fees paid online
- One email to every family
Competition teams
Team fees, never chased.
Team classes on their own schedule, costume and competition fees invoiced and paid by card, and every failed tuition card first on your list.
- Team classes by term
- Fees paid by card
- Failed payments first
Preschool dance
Tiny dancers, happy parents.
Every child on the family account, allergies on every roster, and parents booking and cancelling from their phone.
- One account per family
- Allergies on every roster
- Booking from their phone
Acro
Safe spots, careful records.
A seat limit per class, health notes on every roster, and studio policies signed online before the first class.
- A seat limit per class
- Health notes on every roster
- Policies signed online
Ballroom & Latin
Couples, booked and billed.
Group classes on your schedule, private lessons booked like appointments, and couples plans on autopay.
- Group classes
- Private lessons booked online
- Couples plans on autopay
Adult classes
Adults who start — and stay.
Evening classes with class-limited plans, a free first class for your ads, and anyone who stopped coming one question away.
- Class-limited plans
- A free first class
- Ask who stopped coming
Wedding dance
First dances, booked online.
Couples book lessons on your page, get a reminder before each one, and pay your invoices by card.
- Lessons booked online
- Reminders before
- Paid by card
Summer intensives
Summers, sold out.
Intensives and camps on the schedule by term, one email to every past dancer, and every spot paid by card.
- Programs by term
- One email to your whole list
- Paid by card
Performing arts centers
Every program, one place.
Dance, theatre and voice on one weekly schedule, one account per family, and tuition on your own Stripe.
- One weekly schedule
- One account per family
- Tuition on your own Stripe
Pole & aerial
Every apparatus, booked.
A seat limit set to your poles and silks, waitlists for the popular classes, and memberships that bill themselves.
- A seat limit per class
- Waitlists that fill the spot
- Memberships on autopay
Pricing
From $97 a month.
Every plan starts with 14 days free — cancel before the end and nothing is charged. Month to month after that.
- Your website, on your own domain
- A free trial class for your ads
- Class schedule, rosters & check-in
- Levels with readiness
- Tuition on autopay, on your Stripe
- One family account, every dancer
- A parent portal: book, pay, progress
- Practice videos in the portal
- Waitlists that fill every open spot
- E-signature for studio policies
- Texting, email & social posting
- An AI assistant with 700+ actions
Book a free call
Set up with you by our team. Tuition bills through your own Stripe account, so the money goes straight to you. Texting, email sending and AI run on your own accounts or prepaid credits — we connect them for you.
Questions studio owners ask.
I already use registration software.
Most studios juggle a website, a registration system, billing and a texting app. On the call we’ll map yours and show you what one place replaces.
Does the tuition go through you?
No. Tuition bills through your own Stripe account, so the money goes straight to you.
Can parents register more than one child?
Yes. One family account, every dancer on it. Parents book, pay and follow each child’s progress from their phone.
I’m not a computer person.
You don’t need to be. Our team sets it up with you, and you run it from your phone.
What does it cost?
From $97 a month, with 14 days free to start. We’ll help you pick the right plan on the call.
Am I locked in?
No. Plans are month to month, and you can cancel any time from your account.
Let’s fill your classes
Your studio. Your stage. Booming.
Book a free 20-minute call. We’ll show you exactly where your next dancers come from.
Book my free call
20 minutes · No pressure · 14 days free when you start
Book a free call