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Boomtown for fitness studios & gyms

Your studio, booming with members.

A website that’s alive — turning ads into first classes, first classes into members and members into regulars, while you’re teaching.

Built for

yoga studios, pilates studios, reformer studios, barre studios, cycling studios, HIIT studios, bootcamps, functional fitness gyms, boutique gyms, strength gyms, personal trainers, small group training, hot yoga studios, boxing fitness, dance fitness, women’s gyms, senior fitness, prenatal yoga, aerial yoga, stretch studios, rowing studios, kettlebell gyms, mobility studios, fitness coaches

Book a free callSee how it works

20-minute call · We set it all up · 14 days free

Your studio · Salt & Stone Yoga · Core House Pilates · Redline Cycle · Northside Strength · Barre Nine · Iron Oak Fitness · The Reformer Room · Sweat Society · Tidal Hot Yoga · Grit Bootcamp · Kindred Movement · Summit Strength Co. · Pulse HIIT · Still Point Yoga · Forge Fitness · Harbor Pilates · Rise Ride Studio · Good Form Gym · Peak Performance PT

  • ✓Unlimited membership $179/mo
  • ✓8 classes a month $129/mo
  • ✓Reformer · 4 a month $160/mo
  • ✓Personal training · 10 sessions $750
  • ✓Couples membership $299/mo
  • ✓Cycling unlimited $169/mo
  • ✓Hot yoga unlimited $159/mo
  • ✓6-week challenge $249
  • ✓Nutrition coaching $99/mo
  • ✓Private yoga $95
  • ✓Corporate wellness class $600
  • ✓Prenatal series $180

Free first class · Old intro leads · Past members · Referrals · Instagram · Facebook ads · Google search · Friends of members · Corporate wellness · Challenges · Text messages · YouTube · Email campaigns · Lead ads · Your blog · Website forms · Personal training · Community events

The problem

A website on its own is dead.

It sits there. It doesn’t fill your classes, doesn’t answer, doesn’t follow up. They join the studio down the road that does.

Just a website

  • ✓Schedule from last season
  • ✓Nobody finds it
  • ✓Intro requests stuck in your inbox

A Boomtown website

  • ✓First class booked Reformer · Tue 6:00 am
  • ✓New member Unlimited · $179/mo
  • ✓Paid 8 classes a month · $129/mo
  • ✓Off the waitlist Sam got the 5:30 ride
  • ✓New member Couples · $299/mo
  • ✓Checked in Priya · Thursday reformer
  • ✓Paid Personal training · $750
  • ✓Posted Saturday’s class on Instagram

Every member, from everywhere

Other software books your classes. We fill them.

Ads are only one pipe. Boomtown catches members from all of them — starting with the ones you already have: intro leads, past members and the friends of everyone in class tonight.

Your website

Members you’re leaving on the table

Old intro leads

Everyone who took a first class and never joined, invited back — set up once by our team.

Past members

Everyone who cancelled, one email away from coming back.

Members going quiet

Ask who hasn’t come in two weeks — and reach them before they cancel.

Failed payments

Every failed card first on your list, with the reason — before it turns into a cancellation.

Full classes, no gaps

A late cancel hands the spot to the first person on the waitlist.

Every text, answered

Member texts in one inbox, on your studio’s number.

New members who find you

Google search

Fast pages built to be found, sitemap and previews done for you.

Instagram & Facebook

Class clips and member shout-outs posted for you, written for each.

YouTube

Workout videos titled, described and posted.

A blog that writes itself

Your AI drafts posts about your studio. You approve.

Ads to your first class

Facebook and Instagram ads that land on your free first class.

LinkedIn

Corporate wellness, shown to the people who buy it.

Soon: Google Business Profile

Updates and a fresh profile, from the same place.

Soon: AI answers

Show up when people ask an AI assistant for a pilates studio.

How it works

From “is the first class free?” to “see you Thursday.”

Reformer pilates · Priya

  1. Found

    Found on Instagram

    She sees a class clip and taps through to your free first class.

  2. Booked

    First class booked

    She picks Tuesday 6 am. No DMs, no phone tag.

  3. Showed

    Checked in

    She’s on the roster — her knee note with her — and checked in at the desk.

  4. Joined

    Joined

    She picks 8 classes a month in the member portal. Autopay from then on.

  5. Weekly

    Booking every week

    She books from her phone. A full class puts her on the waitlist.

  6. Waitlist

    Off the waitlist

    Someone cancels late — the spot goes straight to her.

  7. Friends

    Her friend joins

    She shares your class clip. Her friend books a free first class.

Your front desk, on autopilot

Say it. It’s done.

  • ✓“Who’s in the 6 am reformer?” The roster, with injury notes.
  • ✓“Check Priya in.” Checked in, and on her attendance record.
  • ✓“Who hasn’t come in two weeks?” Every one of them, with their last class.
  • ✓“Show me every failed payment.” Failed cards first, with the reason.
  • ✓“Email everyone who took a first class and never joined.” One campaign, sent to all of them.
  • ✓“Post tonight’s class to Instagram.” Written, posted — and on Facebook too.

Want more? Turn it up.

Ads that can’t run away with your money.

Run Facebook and Instagram ads straight to your free first class. You set the monthly cap — the AI can’t cross it — and every booking lands on your roster.

Your cap: $1,000 a month

Done for you

We build it. You coach.

1

Book a 20-minute call

Tell us your classes, your prices and what’s not working.

2

We set it all up

Your website, schedule, memberships, intro offer and channels — configured by our team.

3

Classes start filling

You approve, we launch. Run it all from your phone.

No tech skills needed. Just fuller classes.

Book my free call

Built for your studio

Which one are you?

Yoga

Full mats, calm desk.

Your schedule online, members booking and cancelling from their phone, and every late cancel handing the spot to the waitlist.

  • ✓Booking from their phone
  • ✓Waitlists that fill the spot
  • ✓Late cancels tracked

Pilates & reformer

Every reformer, every class.

A seat limit per class, plans like 4 or 8 classes a month, and every client’s injury notes on the roster.

  • ✓A seat limit per class
  • ✓4 or 8 classes a month
  • ✓Injury notes on every roster

Barre

Regulars, not one-timers.

A free first class for your ads, members who join from the portal, and anyone going quiet one question away.

  • ✓A free first class
  • ✓Join from the portal
  • ✓Ask who’s going quiet

Cycling

Every bike, booked.

Class capacity set to your bikes, waitlists for the popular rides, and unlimited plans on autopay.

  • ✓Capacity set to your bikes
  • ✓Waitlists for popular rides
  • ✓Unlimited on autopay

HIIT & bootcamp

Sweat first. Autopay after.

Ads to your free first class, the booking straight onto the roster, and memberships that bill themselves.

  • ✓Ads to your first class
  • ✓First-timers on the roster
  • ✓Memberships on autopay

Functional fitness

Every program, one schedule.

Classes, fundamentals, open gym and competition training on one weekly schedule, with the classes each plan lets in.

  • ✓One weekly schedule
  • ✓Plans that decide who books what
  • ✓Fundamentals for new members

Strength & boutique gyms

Coaching that renews itself.

Small group classes, personal training booked like appointments, and memberships billed on your own Stripe.

  • ✓Small group classes
  • ✓Personal training booked online
  • ✓Billing on your own Stripe

Personal trainers

Your calendar, full and paid.

Clients book sessions on your page, get a reminder before each one, and pay your invoices by card.

  • ✓Sessions booked online
  • ✓Reminders before
  • ✓Paid by card

Boxing fitness

Full bags, every night.

Capacity set to your bags, waitlists that fill every spot, and memberships that bill themselves.

  • ✓Capacity set to your bags
  • ✓Waitlists that fill every spot
  • ✓Memberships on autopay

Dance fitness

The party, fully booked.

Classes on your schedule, first-timers from your ads, and class clips posted to Instagram for you.

  • ✓Classes on your schedule
  • ✓First-timers from your ads
  • ✓Clips posted for you

Corporate wellness

Sell to the whole office.

Found on LinkedIn by the people who buy it, a class booked for their team, and the invoice paid online.

  • ✓Found on LinkedIn
  • ✓Team classes booked
  • ✓Invoices paid online

Challenges & programs

Six weeks, sold out.

A 6-week program on your schedule by term, one email to your whole list, and every spot paid by card.

  • ✓A program by term
  • ✓One email to your whole list
  • ✓Paid by card

Senior & prenatal

Gentle classes, careful records.

Health notes on every roster, small classes with a seat limit, and waivers signed online before the first class.

  • ✓Health notes on every roster
  • ✓A seat limit per class
  • ✓Waivers signed online

Pricing

From $97 a month.

Every plan starts with 14 days free — cancel before the end and nothing is charged. Month to month after that.

  • ✓Your website, on your own domain
  • ✓A free first class for your ads
  • ✓Schedule, rosters & check-in
  • ✓Waitlists that fill every open spot
  • ✓Autopay memberships on your Stripe
  • ✓Unlimited or class-limited plans
  • ✓Free-trial days on any plan
  • ✓A member portal: book, pay, cancel
  • ✓E-signature for waivers
  • ✓Two-way texting & email campaigns
  • ✓Posts to Instagram, Facebook & YouTube
  • ✓An AI assistant with 700+ actions

Book a free call

Set up with you by our team. Memberships bill through your own Stripe account, so the money goes straight to you. Texting, email sending and AI run on your own accounts or prepaid credits — we connect them for you.

Questions studio owners ask.

I already use booking software.

Most studios juggle a website, a scheduler, billing and a texting app. On the call we’ll map yours and show you what one place replaces.

Does the money go through you?

No. Memberships bill through your own Stripe account, so the money goes straight to you.

Can I run an intro offer?

Yes. A free first class for your ads, and free-trial days on any membership — autopay starts when the trial ends.

I’m not a computer person.

You don’t need to be. Our team sets it up with you, and you run it from your phone.

What does it cost?

From $97 a month, with 14 days free to start. We’ll help you pick the right plan on the call.

Am I locked in?

No. Plans are month to month, and you can cancel any time from your account.

Let’s fill your classes

Your studio. Your classes. Booming.

Book a free 20-minute call. We’ll show you exactly where your next members come from.

Book my free call

20 minutes · No pressure · 14 days free when you start

Book a free call

Boomtown

A business operating system.

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